Domain Name Registration and SEO
What’s in a (domain) name?
As a top Toronto web design company, we know what it takes to get to the top of the search engines. This article will give you a short overview of SEO and domains. If you are thinking of registering a domain name or generally naming your business, read this first.
What are your keywords?
When a person is looking for your services that you can offer, which words will they type I to google search? These words are called keywords and are the heart and soul of SEO. Your primary goal for search engine optimization is to optimize your site for these words so your website comes up first when they press the search button.
How do you rank first for your keywords?
You domain name should reflect the keywords that you are trying to rank for. Example : if you are ranking for “toronto donut shop”, having those words in your domain would help. Even some of the words will help such as “torontodonutbakery.ca”.
See how we added it into the domain name?
The point it the domain name has to be relevant to what you are doing, otherwise you will not get those ranking points which will set you back in comparison to your rivals who will use this to get ahead of you in the ranking.
Domain registration length
Google prefers if your domain is registered for a longer term such as 3 years or more. Long registration tells Google that you will not quit next year and your website is safe to list for the long term.
.ca or .com?
Short answer is to get both. That way no one else will register it and try to steal it from you. For $10 per year it is well worth it.